Coffee and make-up lovers are in for a sweet treat, as vegan beauty brand E.L.F. Cosmetics launches a makeup collection in collaboration with Dunkin. Think of donut-scented products, creamy primers, topping-inspired color palettes, glazed-up effects for the skin and lips, with names coming straight out of a Dunkin’ menu, while all packed in the food brand’s signature bright and bold packaging. Enthusiasm stirred around this odd collaboration as the set collection sold out in just ten minutes after the launch in the beauty brand’s official site on March 31.
Kory Marchisotto, Chief Marketing Officer of E.L.F. Beauty said the collaboration came from the idea of bringing excitement to the typical get-up-and-go routine. “E.L.F. and Dunkin’ run on a shared mission to delight our communities, serve up excitement and help you be your best (s)e.l.f,” stated Marchisotto. “This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite E.L.F. Makeup.”
So what’s on the beauty menu? A donut-inspired eyeshadow palette, primer, lip gloss set, facial sponge, plus a coffee lip scrub smelling like Dunkin’s fresh brew. The collection starts with The Dunkin’ Dozen Eyeshadow Palette, consisting of 12 perfectly pigmented shades inspired by popular Dunkin’ donut varieties: Chocolate Frosted with Sprinkles, Strawberry Frosted with Sprinkles, and Boston Kreme.
Next, the Don’t Forget Putty Primer is a sweet upgrade on their typical primer made for a glazed and glowing finish. For the lips, they have Coffee Lib Scrub for exfoliation and Glazed for Days Lip Gloss for a sheer and glossy look. Last but not least, their Strawberry Frosted with Sprinkles Face Sponge is meant for flawless and practical blending.
What’s more, you can get all five products by purchasing The Dunkin’ Stack Vault with an addition to an adorable limited-edition reusable cup and straw-inspired makeup brush set. The beauty line is known for its affordability, thus each product only costs $6 to $16, with the package at $75.
E.L.F. x DNKN further presents their collection by collaborating with Tiktok Star and E.L.F. Brand Ambassador Mikayla Nogueira. Mikayla herself couldn’t contain her excitement: “When I learned about the e.l.f x Dunkin’s collab, I about lost it. These are legit two of my favorite brands of all time and I couldn’t be more amped to have the chance to tell the world about this makeup collab!”
As the Massachusetts native shares a preview of the products to her 11.3 million followers on TikTok, she goes “My Massachusetts heart could not be happier right now.” Though selling at a fast rate, this said to be the hottest beauty collaboration of the year is still up for purchase at their site and in Ulta Beauty online and in-stores worldwide.