Los Angeles-based startup The Urgent Company, a spinoff from San Francisco Bay Area-based company Perfect Day, recently launched an ice cream line creatively named Brave Robot. Made using the base from animal-free whey protein, which is identical to the whey protein found in milk, Brave Robot is different from the typical vegan ice cream available in the market.
According to Paul Kollesoff, co-founder and general manager of The Urgent Company, although plant-based milk has a significant market share in the milk market, plant-based ice cream could not exactly mimic the organoleptic characteristics of regular ice cream in terms of flavor and texture that consumers expect. And remarkably, Brave Robot performs just like regular ice cream.
To understand how a vegan ice cream contains real dairy, we first must understand the concept behind Perfect Day. Perfect Day was founded by the trio Isha Datar, Ryan Pandya, and Perumal Gandhi back in 2014 in the San Francisco Bay Area. The company sets itself apart from other similar companies by utilizing dairy flora to create vegan products with all the qualities from a typical animal-based dairy product.
Essentially, they took animal-based milk genes and put them in microflora, a tiny organism found in nature that could produce a massive amount of pure protein. Next, they ferment the mixture of microflora and milk genes, eventually converting the plant sugar into casein and whey – milk proteins. The result is dairy products made from flora, which contains all the nutrients from cow's milk, but not the negative impacts of dairy farming.
Brave Robot comes in 8 flavors – Vanilla, Buttery Pecan, Blueberry Pie, Raspberry White Truffle, Vanilla ‘N Cookies, PB ‘N Fudge, Hazelnut Chocolate Chunk, and A Lot of Chocolate. Each pint is priced at $5.99, which is comparable to the price of regular ice cream pint sold in grocery stores. Brave Robot is also significantly cheaper compared to the Smitten N'ice Cream, the recent collaboration product from Perfect Day and San Francisco-based ice cream company Smitten Ice Cream, which was priced at a whopping $12 a pint.
Click the link here to find out what our U.S based contributor, Gerald Malvin, talks about Brave Robot ice cream as he managed to get his hands on 2 of the flavors, PB ‘N Fudge and Blueberry Pie.