Veganism just got a facelift

Say hello to the new wave of vegans - they’re successful, they’re famous and they’re ditching animal products. All while their millions of fans watch online. In a society which idolises celebrities and places them on virtual pedestals, it’s a promising sign to see so many Hollywood A-listers publicly embracing a vegan lifestyle and talking openly about their reasons for adopting compassionate eating habits on social media.

Image Source: Kevin Winter/Getty Images for Coachella

 “The benefits of a plant-based diet need to be known,” Beyonce announced while speaking to the New York Times in 2015. She and husband Jay-Z have long celebrated the value in a plant-based diet. Despite not practising veganism 100% of the time, by aligning their star-power with the movement and showcasing how they try to incorporate plant-based meals into their daily lifestyles, they’ve contributed to bringing veganism into the mainstream. In 2019, the superstars launched 22 Days Nutrition with their celebrity personal trainer Marco Borges, which promotes adopting plant-based eating habits to create better health habits. 

The couple also wrote the intro to Borges best-selling book The Greenprint: Plant-based diet, Best Body, Better World. With Beyonce boasting 143 million Instagram followers and the couple holding a combined total of 18.63 million followers on Twitter, it’s undeniable that their positive vegan message is reaching across the globe at a rapid rate. And it’s not just the global power couple lending their voices to the vegan movement. 

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Joaquin Phoenix’s now-famous Golden Globes speech took aim at the dairy industry on a prestigious platform. Vegan since he was three years old, the Academy Award winner passionately stated, “We feel entitled to artificially inseminate a cow and steal her baby, even though her cries of anguish are unmistakable. Then we take her milk that’s intended for her calf, and we put it in our coffee and our cereal.” The actor and activist added, “we can create, develop and implement systems of change that are beneficial to all sentient beings and the environment.” 

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Celebrating his Best Actor win for his role in Joker, Phoenix and his fiance Rooney Mara enjoyed vegan burgers from Monty’s Good Burger. The moment was captured by photographer Greg Williams and showcased the normality of eating plant-based foods. Two Hollywood celebrities sitting on stairs eating vegan fast food is invaluable positive publicity for the vegan movement.

Image Source: Billboard 

Miley Cyrus has been open and proud of her strict vegan diet and lifestyle, telling Vogue her message is “veganism, and that there doesn’t have to be torture in fabulous fashion.” Long-time vegetarian and fashion designer Stella McCartney is renown for her cruelty-free clothing lines. Her father, Beatle Paul McCartney, has long questioned the public on the ethics of eating meat. Australian beauty Ruby Rose has championed the impact going vegan can have on the climate, and her Instagram stories highlight her bountiful vegan lifestyle. 

Image Source: Hello Magazine

Dancer and actor Jenna Dewan told the LA Times, “I certainly encourage veganism, not just for our health, but for the environment and also for the ethical and moral reasons.” Social media followers around the world are tuning into the vegan movement via their screens. The more exposure the public has to the ethics and values of veganism, and examples of people avoiding animal products, the more veganism transforms into a mainstream lifestyle. 

With countless celebrities adding their voices to the chorus of people championing a more compassionate, vegan lifestyle, the general public’s view of veganism is starting to shift. No longer is veganism the realm of hippies and activists, but a valid, socially conscious lifestyle choice embraced by the masses. 

Photo by AFP/Tolga AKMEN