Today, awareness of the importance of shifting to a greener and more sustainable way of life increases, many people have become more and more conscious with the need to protect the environment, which is a big opportunity for companies to make a big change by being greener and more sustainable. As the world's leading mass-market natural beauty brand, Garnier took this chance to prove to their customers that they can make greener and more sustainable products by initiating Garnier Green Beauty in 2019.
The Green Beauty is focusing on five elements: their eco-designed packaging and formulas, sustainable factories and sourcing, and the Earth itself. After previously developing a 98% natural origin formula, Garnier is currently striving for 100% of its renewable ingredients to be sourced sustainably by 2022. They also aim to use 100% recycled plastic in their packaging and to make it recyclable by 2025.
The movement is getting more and more exciting since Garnier brought the movement to another level by putting their Sustainability Progress Report in 2019 on their official website. By committing to a greener beauty, they are also committing to be more transparent about their progress.
In order to achieve the goals, they are collaborating with packaging and raw materials suppliers and NGOs worldwide. One of the NGOs is Ocean Conservancy, an NGO working to turn the tide on ocean plastic for more than 30 years. By working together with them, Garnier hopes to raise awareness of the importance of cleaning the oceans.
According to WWD, there were about 8 billion units of rigid plastic sent to house beauty and personal care products in 2018 in the U.S. alone. From bottles, jars, bags, and others. At this point, the ocean may contain more plastic than fish by the weight itself.
Diana Beauty Senior product manager Garnier Indonesia told us in an interview, "As a leader in the beauty industry, it is Garnier's responsibility to lead a sustainable revolution in Indonesia together with our partner, eRecycle, and Ministry of Environment and Forestry Indonesia. These combined offline and online efforts will hopefully guide our consumers in making more sustainable choices in their daily lives. At the same time, it also brings more of a positive impact to the future of Indonesia."
Garnier have also spoken regarding animal testing. Many are worried that since Garnier is a brand of the L'Oreal group, they might do tests on animals. On their official website, Garnier stated that Garnier doesn't test any of its products on animals for over 30 years. And as a part of their commitment, they are labeling their products "Vegan," in which the formulas do not contain any animal-derived ingredients such as honey, beeswax, etc. The process includes the supplier's commitment in the manufacturing process.
Garnier Green Beauty could become a powerful movement and make a remarkable impact not only on the environment but also to other companies. If more people shift their beauty care products to a greener option, imagine how many companies would follow Garnier's step by creating eco-friendlier products. By that, people will have more choices for green and eco-friendly beauty products, and we will cut a lot of plastic waste caused by beauty brands.