As we mention in our previous blog post, The Reality of Sustainable Fashion Franchises, the fashion world isn’t as green as it wants us to believe. There are still many clothing productions in the marketplace that pollutes the environment. The scale of the market can determine how likely is an apparel franchise to engage with poorly regulated operations that will impact the environment negatively. However, there are some alternatives that can lead to positive changes in the fashion industry. Let’s look at some of them.

Sustainability in Modern Fashion Companies

It seems there are more and more businesses that are going “eco-friendly”, but what exactly does it mean? The reason is simple, the world is looking for sustainability for the ecosystems and human labor. People are aware of the damage overproduction is doing making large scale industries such as fashion to change their goods and services. That’s why you can see several clothing lines that are tagged as “green” conveying a message of ethical and responsible objectives. Yet, fast production requires a more effective plan to ensure that the company’s growth doesn’t destroy nature.

Ways Fashion Industry Impacts the Environment

As the industry grows, environmental damage increases. It’s no wonder the textile and clothing companies ranked as the second-largest polluter in the world. Water pollution, for example, is mainly caused by untreated wastewaters from clothing businesses that go directly into the seas and rivers. This pollution agent, as well as textile waste, has harmful effects on the aquatic ecosystems and millions of people living near the sea. Toxic dyes, pesticides, and hazardous chemicals are also part of the problem. They contain dangerous substances such as arsenic, mercury nitrogen-based components which are proved to be carcinogenic.

Alternatives to Change the Fashion Industry Positively

1. Using Effective Sustainable Materials

Choosing environmental-friendly fabrics and designs is a unique way to produce creative clothing lines while protecting nature. Unfortunately, there are still many questionable materials that are used in fashion collections that are very likely to cause water and air pollution. Luckily, eco-clothing companies can still become modern and successful using organic material alternatives. 

  • Linen Fabric: This lightweight material is perfect for summer clothes and can be harvested without using pesticides. Moreover, it is a great durable and breathable option.
  • Organic Cotton: It is usually suggested for people who have sensitive skin. Wearing organic cotton reduces chemical waste amounts in the ecosystems. Moreover, it is a soft material that is lightweight and easy to use. 
  • Hemp Materials: A stylish fabric that is both comfortable and durable. It doesn’t depend on any pesticide and is naturally UV resistant.

 2. Local Sustainable Brands

For most businesses, slowing down their production means having fewer funds to support their operations. Using similar frameworks from alternative fashion models, local sustainable brands can be a solution to achieve an effective way to produce sustainable clothing lines. In fact, clothes rental, green thrift shops and peer-to-peer sharing platforms are taking over the sustainable fashion marketplace offering real eco-friendly options for those who distrust fast fashion franchises. Nowadays, consumers support brands that are taking serious sustainability actions. Therefore, following a genuine business model is definitely going to be a lifesaver for mark holders who want to keep up with large apparel companies such as Zara and H&M. 

3. Economic Incentives

Many experts suggest that governments should recognize good behavior through economic incentives. This will motivate other green companies to follow better alternatives and reduce any amount of dangerous materials in their production. Green fashion research and development can be subsidized by governmental entities that can help apply taxes to those companies that are producing polluting fabrics and materials. Incentives can be the key to promote reuse, recycling, and repair in both large companies and startups. Countries such as France and the U.K already have bans against the destruction of unsold clothes. Moreover, they are also establishing legal actions in order to eradicate slavery in supply chains.

Image by jalin