A few years ago, Indonesia was shocked by cosmetic products that are harmful to the body because they contain chemicals that are not supposed to be in cosmetic products. Ingredients such as mercury and parabens are the ingredients that should not exist in cosmetics and skincare because they can trigger cancer. From then on, the public and health institutions began to be aware of the importance of the composition in cosmetic or skincare products. As the public tension about cosmetic products containing hazardous chemicals is now easing, this does not merely indicate that cosmetic and skin care products that are free of dangerous chemicals have disappeared from the market. 

Triggered by the real danger, RUNA Beauty became one of the local beauty brands that made their products from natural ingredients. Formed in mid-2019, RUNA Beauty is relatively new; even so, RUNA Beauty easily wins the hearts of many people because their lip products are not only environmentally friendly but also beautiful and neatly packaged. Reciting from their website, RUNA Beauty writes, "We're guided by ethics, not profits." as one of the backgrounds for the formation of this brand. With their initial intention to provide environmentally friendly cosmetic products, they verify that the products from RUNA Beauty do not contain harmful ingredients such as parabens, phthalates, sulfates, silicones, petrochemicals, drying alcohols, synthetic dyes, synthetic fragrances, and coal tar.


RUNA Beauty has five lipstick shades with eye-catching names and colors. Names like Kim, Swipe Right, Mary Rich, Pride Stride, and Big Apple are the main attraction for consumers. Not only do they use eccentric names, but the packaging of their products also seems luxurious and exclusive. Many have fallen in love with the marble handles and black crescent-shaped cases. In addition to lip products, RUNA Beauty also makes sponges called Marble Fluff. Still maintaining a marble design that seems to have become their identity, this sponge is also latex-free, toxin-free, and guilt-free.


Their efforts to provide environmentally friendly products do not stop at the composition and manufacturing process of these products. In their packaging, they use recycled, recyclable, and biodegradable packaging. On their website, which can be visited at www.byruna.com, they provide a separate page that explains the sustainability of their products. They explain in detail about the methods and approaches they take in producing their products, such as conscious sourcing, fair practices & social responsibility, toxin-free, up-cycling raw materials, alternative packaging options, vegan and cruelty-free.

Image by RUNA Beauty