Though IKEA is renowned for its furniture and appliances, their Swedish Meatballs, Hot Dog, and Vanilla Ice Cream have their own charm for visitors. After opening its first store in Indonesia on Oktober 2014, IKEA Indonesia finally launched a new menu that includes Vegan Vanilla Ice Cream and Nasi Pecel.
Founded in 1943 by Ingvar Kamprad with its headquarters in Delft, Netherlands, IKEA has become a successful company that designs and sells ready-to-assemble furniture and is known for its modernist designs for various types of appliances and furniture.
Often associated with eco-friendly simplicity designs, today, there are more than 400 IKEA stores in more than 50 countries around the world, making IKEA the world’s largest furniture retailer since 2008. Aim to provide more sustainable and ‘healthier’ options to its shoppers; The Swedish-founded furniture giant has been upping its vegan food options recently to cater to growing demand.
In 2018, IKEA broke the internet with a picture showing the price difference between IKEA’s vegan and animal-based hot dogs. The Veggie Dog was priced at 75c, compared to the conventional hot dog’s $1 at one of its locations. According to the store, this became an instant hit with shoppers, achieving a 95% approval rating.
While Indonesian now can rejoice and indulge themself with Vegan Vanilla Ice Cream at IKEA, just last month, IKEA Europe has launched their Vegan Meatballs made from yellow pea protein, oats, apples, and potatoes.
Cited from Vegan Food & Living, “The meatless balls have been designed for customers looking to cut down on their meat consumption without compromising the familiar taste and texture of IKEA meatballs, and the company promises that they “will offer the same great taste, look and juicy bite of the iconic IKEA meatball.”